Why Trade Shows?
We feel a trade show presence is a must, especially in today's marketplace. Our normal business protocol is generally very impersonal. Most contact is via telephone. Quotes are usually faxed, e-mailed, or over nighted to customers, who generally respond with orders in a like manner. We occasionally see the customer at final inspection prior to shipment, but many times this procedure is videotaped and sent to the customer. The trade show offers a relaxed, friendly setting, to shake hands, chit chat, and discuss past and future business. A typical trade show can cost us $15-30,000.00 so as our largest single annual advertising cost, we value this time highly. We look forward to seeing you at our next trade show.